Fear of Marketing

I love to write–I hate to market. I can’t be alone in this, but all you ever read about in articles about writing are the success stories. People who were published because they learned how to promote themselves, through queries, submissions and networking.

All I’ve ever wanted to do was write, and I don’t even mind being left in my own little world in order to do so. But I admit that there’s a part of me that needs more: I want to be read. I want to make my mark on the world, no matter how small.

I have been published a few times, but being published at all is like a drug: once experienced, you want to experience it again. And again and again. And that’s besides the need you may have to make money. Like me, you just want to be read. The money is frosting on the cake.

I wouldn’t turn down the money, but what I really want is fame. I want to become a word-of-mouth writer, to have people recommend my writing to others. But I don’t take the steps necessary to be read. I’m overwhelmed by the marketing process.

First of all, I have trouble picking out suitable markets. If I find something before I write, I get twisted into knots trying to cater my writing to that publication. If I find a market for something I’ve already written, I’m afraid it’s not quite right and will just be rejected. And it’s not so much that I fear the rejections–okay, it is partly that. But mostly I need the feedback (which you don’t usually get in rejection letters anyway). I need encouragement and validation. Publication gives you that. Hiding your work under a bushel gets you nothing.

Almost all of us have special readers: friends, family, fellow writers. But it’s easy to dismiss their judgments because they know you and might not want to hurt your feelings. The opinions of editors and unknown readers carry more weight. I’d love to get those outside opinions–I crave them, as a matter of fact. That’s one reason I write for my blogs. But how do you get readers if they don’t know you’re there?

I don’t know how many times I’ve read that if your writing is good, you will eventually get published. I tend to think that my writing must not be any good, because I’m not getting published. It hardly ever occurs to me that I can’t get published unless I put my work out there. And not in some blog that people only discover by accident.

Don’t get me wrong: I love to write posts for my blogs. Because it gives me practice, it gives me an outlet for my writer and it gives me the illusion of being published. But that’s just it: it is an illusion. I didn’t have to pass muster with any editor or make money to prove that I’m a writer.

But I have to admit that I feel like the tree that falls in the forest: if there’s no one to hear, does it make any sound?


I just ran across a thought-provoking post on Bookpuddle about not finishing books. It’s called “What’s Your Abandonment Rate?” and it contains many jewels about the relationship between reader and books, like, “Regarding consummation, how many boring and uninteresting pages or chapters will you endure before you annul your vows and open the covers of another?”

The avid reader can relate to the concept of taking a vow every time you open a new book. That’s why it’s so hard to give up on it: you feel like you’re asking for a divorce–and you’re the one who is at fault. I know that I do. I don’t give up on a lot of books. But when I do, I agonize over my decision. I generally will hold onto the book as long as the library allows me to. (I rarely buy books: I can’t afford to and haven’t the room for them if I could. I will often buy a book after reading it from the library if I just have to have it.) And if I haven’t finished it by then, I let it go. There are so many books in the world, I rationalize, I just can’t afford to waste time on a book that I’m not enjoying. But still I feel guilty.

I do three kinds of reading: books that are good for me (Literature with a capital ‘L’), “junk” books, and books that give me information. I always have to have a junk book on hand for quick reading–I can go through two or three while I’m perusing one non-fiction or literary book. My junk books of choice are mysteries and thrillers. Sometimes horror or science fiction. I don’t care for chick lit or romances, although I’ve read them from time to time.

I’m terrible about reading Literature. I tend to rebel against authority and if someone tells me that reading a certain book is mandatory if I want to be well-read, I instantly take a dislike to it. In all fairness to myself, however, the literary novels I do read rarely satisfy me. They tend to be about nothing, in my humble opinion, and therefore make for slow reading. I’m an extremely fast reader, but only because I skim like mad, and it’s hard to get anything out of a literary work if you skim it. Basically, I’m just impatient.

One of my resolutions for this year is to read more meaningfully. That means, I guess, that I’ll give Literature a fairer shake than I have in the past. I’ve been looking at book lists for suggestions and tuning in at Good Reads and Library Thing. I’ve also found a couple of really good book blogs besides Bookpuddle: So Many Books and Semicolon.

The books I read for information depend on what I’m delving into at the time. I periodically gather up several writing books, I’ve gotten books on motherhood, feminism, biographies and memoirs, how the brain works, travel, spirituality and religion–and the list goes on and on. I’m sure my librarian thinks I’m schizo, my reading list is so eclectic.

I spent four months in Germany a few years ago and was appalled to learn that their libraries are not free. You have to pay a fee for so many books, sort of like a subscription. Since I regularly have 50 books out of the library at a time, I’d be broke in no time. Or terribly frustrated. I have to have a lot of books around me for fear that I will run out of things I want to read. (As if.)

I know I’m not exactly an oddity–unless all bibliophiles are oddities. But I suspect I’m in the minority. Except for readers of this post: if you’re a writer, you’re probably an avid reader; the two seem to go hand in hand. What and why do you read?